Portsmouth, England (28 September, 2011)—Six months after successfully taking on the "Cruise Holidays” brand name, the UK’s most established cruise franchise program is sharing details about its keys to success over the past half year as well as its growth in the UK since 2004.
Much of the company’s success in the United Kingdom can be attributed to the following three factors:
The company’s size, strength and history; the tools it has developed for its franchise owners; and the strong relationships it has built with cruise line partners in the United Kingdom.
Size, Strength, History
Cruise Holidays is part of Travel Leaders Group, a travel industry behemoth that includes 30 percent of all travel agencies in North America. In 2010, the company reached over £10.71 billion in annual sales when sales from its three franchise and consortium units are included. Cruise Holidays has been franchising since 1984, making it the most long-standing cruise specialty franchise. The business that came to be known as Cruise Holidays in the UK has been franchising in the UK since 2004, and it formally adopted the Cruise Holidays name brand in March 2011.
Industry-Leading Tools for Franchise Owners
Cruise Holidays franchise owners benefit from usage of the industry-leading CruiseWeb, an operating system created from the ground up by Cruise Holidays. All marketing and customer relationships are completely integrated within the system. Additionally, all franchise owners have their own websites, which are managed at the headquarters level but customizable by each individual franchise owner.
Rock-Solid Industry Partnerships
Cruise Holidays franchise owners benefit from the strong relationships fostered between Cruise Holidays and the world’s top cruise lines. The training Cruise Holidays provides to their franchise owners to help them maximize their commissions is second to none.
"Our franchise owners benefit from the best of both worlds – a locally-based management team focused on the success of our franchise owners, plus the backing of a travel company that includes one-third of all travel agencies in North America under its umbrella and the enormous opportunities that it provides,” said Martin Greenslade, Business Development Director, Cruise Holidays.
"Since we joined with our North American partners six months ago, we have successfully implemented the programs and services already offered to our Cruise Holidays counterparts in North America. Our UK-based franchise owners are now using the industry’s premier operating system, resulting in greater operational efficiencies for them and more opportunities to grow their businesses,” stated Tony Childs, Managing Director, Cruise Holidays.
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Cruise Holidays is the oldest cruise-specialty retail franchise in North America, with stores and home-based franchise owners in the United States, Canada and the United Kingdom. Cruise Holidays is also a distinguished provider of land tour vacation packages. Founded in 1984, Cruise Holidays is part of Travel Leaders Group. With approximately 30% of all travel agencies in the U.S. and Canada under its umbrella, Travel Leaders Group serves millions of individual leisure travelers, as well as select corporate clients and destinations.
Travel Leaders Group is a £10.71 billion travel services parent company comprised of multiple operating subsidiaries offering leisure, business and franchise/ consortia travel products under a variety of diversified divisions and brands. It is made up of six divisions: Travel Leaders Leisure Group, Travel Leaders Franchise Group, Travel Leaders Corporate, Tzell Travel Group, Vacation.com and Travel Leaders Technology.