Just like you might go to the same doctor, dentist or tax consultant year after year, your goal is to become the go-to person when your clients want to plan their next trip. Once they see how simple you make the vacation planning process, it’s just that much easier for them to come back to you the next time.
Jill Skrzynski is a home-based Cruise Holidays franchise owner in Michigan. Her initial core business was spring break groups. It started out simple when she started helping people from her son’s school plan their trips. Soon, she was considered a specialist and started planning spring break trips at other schools. She did very little formal marketing her first few years, simply because word of mouth was growing her business.
Here are five tips to ensure you are not losing out on that all-important referral:
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Always return phone calls and e-mails, even if it’s after traditional business hours.
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Tend to the details; make sure any communication you send to a client is 100% correct.
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Help your clients find the product or service that is right for them, not just the lowest price.
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Send a friendly email once in while, even if you aren’t selling something specific.
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If you primarily deal with clients over email, look for excuses to see them in person from time to time, such as dropping off a document in person instead of sending it through the mail.
Finally, keep in mind what types of clients you want as your regulars. Because if you do a good job, they will come back to you.
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